Jake Bullock

Jake Bullock is best known as the co-founder of Cann, a cannabis-infused social tonic brand he launched alongside Luke Anderson. Cann has become one of the fastest-growing cannabis beverage brands in the United States, notable for its microdose THC and CBD formulations designed as alcohol alternatives. The brand has attracted significant celebrity investment and media attention, positioning itself at the intersection of wellness, lifestyle, and emerging cannabis consumer goods. Bullock's background prior to Cann includes experience in brand strategy and consumer packaged goods, which informed Cann's distinctive go-to-market approach emphasizing lifestyle branding and targeted digital marketing. The company has leveraged influencer marketing, social media, and direct-to-consumer digital channels heavily, making Bullock a figure of interest in discussions around marketing emerging and regulated product categories. His relevance to advertising technology is largely through the lens of marketing regulated products, navigating platform restrictions on cannabis advertising, and building a consumer brand through digital channels under significant advertising constraints.

Last updated Oct 14, 2026 by the ATDb Editorial Team