Ina Niehoff
Managing Director at IAB Europe
A senior IAB Europe operational leader involved in TCF governance is a genuinely critical but under-profiled figure in the AdTech ecosystem, combining European geography, privacy specialization, and standards-body participation.
Last updated Jun 1, 2026 by the ATDb Editorial Team
Ina Niehoff serves in a senior operational leadership role at IAB Europe, the trade association coordinating digital advertising standards and policy across the European Union. She has been deeply involved in the development and governance of the Transparency and Consent Framework (TCF), which underpins GDPR consent management across thousands of European publishers and ad tech vendors. Her work sits at the critical intersection of AdTech standards, privacy regulation, and cross-industry governance.