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Ilenia Vidili

Thought Leader

Ilenia Vidili is a European customer experience strategist, author, and keynote speaker recognized for her work helping AdTech and MarTech organizations adopt customer-centric, ethically grounded data practices. She is particularly known for connecting the dots between GDPR compliance and advertising effectiveness — a perspective that resonates strongly with brands, agencies, and AdTech vendors navigating the post-third-party-cookie landscape across the EU. Vidili advises a broad range of organizations on consent management, ethical data use, and the design of customer experiences that build trust without sacrificing commercial performance. Her cross-disciplinary approach draws on behavioral insights, regulatory frameworks, and marketing strategy, making her a sought-after voice at major European digital marketing and AdTech conferences. She is represented by the London Speaker Bureau and has built a reputation as one of Europe's leading independent voices on customer-centricity in data-driven marketing. As an author and thought leader, Vidili has contributed to the broader conversation around responsible advertising technology at a time when the industry faces mounting regulatory scrutiny and shifting consumer expectations. Her work spans the intersection of privacy, personalization, and performance — themes central to the future of AdTech in the European market.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Customer Experience Keynote Speaker & Advisor
Company
Independent
Based
Italy
Years in industry
15 years

Bio

Ilenia Vidili is a European customer experience strategist, author, and keynote speaker recognized for her work helping AdTech and MarTech organizations adopt customer-centric, ethically grounded data practices. She is particularly known for connecting the dots between GDPR compliance and advertising effectiveness — a perspective that resonates strongly with brands, agencies, and AdTech vendors navigating the post-third-party-cookie landscape across the EU. Vidili advises a broad range of organizations on consent management, ethical data use, and the design of customer experiences that build trust without sacrificing commercial performance. Her cross-disciplinary approach draws on behavioral insights, regulatory frameworks, and marketing strategy, making her a sought-after voice at major European digital marketing and AdTech conferences. She is represented by the London Speaker Bureau and has built a reputation as one of Europe's leading independent voices on customer-centricity in data-driven marketing. As an author and thought leader, Vidili has contributed to the broader conversation around responsible advertising technology at a time when the industry faces mounting regulatory scrutiny and shifting consumer expectations. Her work spans the intersection of privacy, personalization, and performance — themes central to the future of AdTech in the European market.

Career

  • Customer Experience Keynote Speaker & Advisor

    Independent · prior

Advisory roles

AdTech and MarTech vendors across the EU (independent advisory)

Expertise & education

Expertise

Customer Experience StrategyGDPR ComplianceConsent ManagementEthical Data UseCustomer-Centric MarketingMarTech AdvisoryPrivacy and PersonalizationDigital Marketing Strategy

Speaking topics

Customer-Centric Data Practices in AdTechGDPR and Advertising EffectivenessConsent Management and Consumer TrustEthical Data Use in Digital MarketingThe Future of Customer Experience in a Privacy-First World

Recognition

Notable achievements

  • Author of a book on customer-centricity and experience strategy
  • Represented by the London Speaker Bureau as a keynote speaker on customer experience and ethical data
  • Recognized as a leading European voice linking GDPR compliance with advertising effectiveness

Publications

  • Author of a book on customer experience and customer-centricity (title unconfirmed)