Ilaria Pasquinelli

Ilaria Pasquinelli is a prominent intelligence and insights leader at LIONS (formerly Cannes Lions), where she shapes the organization's research agenda and thought leadership on creativity, technology, and the evolving advertising landscape. Known for translating complex industry shifts — particularly around AI, data, and brand effectiveness — into actionable frameworks for marketers and agency leaders worldwide, she is a respected voice at the intersection of creative strategy and emerging technology. Her work at LIONS gives her a uniquely global vantage point, informing the conversations that define the industry's direction each year at the Cannes Lions International Festival of Creativity. Pasquinelli's career has been rooted in strategic intelligence and content, with a focus on helping brands and agencies navigate transformation. At LIONS, she leads the development of reports, editorial content, and intelligence products that are consumed by senior marketing and advertising professionals globally. Her expertise spans creative effectiveness, AI's role in advertising, brand building, and the cultural forces reshaping consumer engagement. As a speaker and commentator, Pasquinelli regularly contributes to industry conversations about how creativity and technology intersect, making her a sought-after voice at conferences and in trade media. Her influence is felt both through the LIONS platform and through her direct engagement with the global advertising community on topics ranging from generative AI to the future of brand storytelling.

Last updated Jun 24, 2026 by ATDb automated enrichment