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Ian Mackenzie

Operator

Ian Mackenzie is a seasoned advertising technology executive with a career spanning programmatic media, data strategy, and marketing innovation. He has held senior leadership roles at major agencies and technology companies, where he has been instrumental in shaping how brands leverage data and automation to drive media performance. His work has consistently focused on bridging the gap between emerging ad technology and practical, scalable application for marketers. Mackenzie has built a reputation as a thoughtful operator and strategist, having worked across agency holding groups and independent technology ventures. His experience includes leading programmatic and data practices at scale, advising on identity and audience solutions, and helping organizations navigate the rapidly shifting landscape of digital advertising. He has been a vocal contributor to industry conversations around the future of targeting, measurement, and the evolving role of AI in advertising. At Memory, Mackenzie is focused on building next-generation solutions that address the challenges of attention, recall, and brand impact in digital advertising. His entrepreneurial turn reflects a broader trend of experienced AdTech operators moving to found or co-found companies tackling unsolved problems in the industry.

Role: Co-FounderCompany: Memory

Last updated Sep 27, 2026 by the ATDb Editorial Team

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Years in industry
18 years

Bio

Ian Mackenzie is a seasoned advertising technology executive with a career spanning programmatic media, data strategy, and marketing innovation. He has held senior leadership roles at major agencies and technology companies, where he has been instrumental in shaping how brands leverage data and automation to drive media performance. His work has consistently focused on bridging the gap between emerging ad technology and practical, scalable application for marketers. Mackenzie has built a reputation as a thoughtful operator and strategist, having worked across agency holding groups and independent technology ventures. His experience includes leading programmatic and data practices at scale, advising on identity and audience solutions, and helping organizations navigate the rapidly shifting landscape of digital advertising. He has been a vocal contributor to industry conversations around the future of targeting, measurement, and the evolving role of AI in advertising. At Memory, Mackenzie is focused on building next-generation solutions that address the challenges of attention, recall, and brand impact in digital advertising. His entrepreneurial turn reflects a broader trend of experienced AdTech operators moving to found or co-found companies tackling unsolved problems in the industry.

Expertise & education

Expertise

Programmatic AdvertisingData StrategyAudience TargetingBrand MeasurementAttention MetricsIdentity ResolutionMedia AutomationAdTech Entrepreneurship

Speaking topics

Programmatic Advertising StrategyThe Future of Audience TargetingAttention and Brand Recall in Digital AdvertisingData-Driven Media Innovation

Recognition

Notable achievements

  • Co-founded Memory, an AdTech startup focused on brand recall and attention measurement
  • Led programmatic and data practices at major agency networks