Heather Malenshek

Heather Malenshek is a brand and marketing executive best known for her work building emotionally resonant campaigns for heritage consumer brands. As CMO of Land O'Lakes, the farmer-owned agricultural cooperative, she leads marketing across the company's portfolio including its flagship butter and dairy brands, overseeing brand strategy, advertising, and consumer engagement with a strong emphasis on connecting consumers to the farming community and cooperative values. Before joining Land O'Lakes, Malenshek held senior marketing roles at Harley-Davidson, where she was known for her work on brand positioning and efforts to broaden the iconic motorcycle brand's appeal to new and diverse audiences. Her career reflects a consistent focus on purpose-led marketing and the challenge of evolving legacy brands for contemporary consumers. Malenshek is regarded in marketing circles as a practitioner who bridges brand heritage with modern storytelling, and she has spoken publicly on topics including purpose-driven marketing, brand relevance, and reaching new consumer segments.

Last updated Oct 17, 2026 by ATDb automated enrichment