Heather Land
Heather Land is a retail merchandising executive currently leading the merchandise strategy for Popshelf, Dollar General's specialty retail banner launched in 2020 that targets suburban shoppers with a curated assortment of home décor, beauty, cleaning, and seasonal products priced primarily at $5 or less. In her role as VP and Division Merchandise Manager, she oversees the product selection and category management that defines the Popshelf shopping experience.
Last updated Oct 24, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Heather Land is a retail merchandising executive currently leading the merchandise strategy for Popshelf, Dollar General's specialty retail banner launched in 2020 that targets suburban shoppers with a curated assortment of home décor, beauty, cleaning, and seasonal products priced primarily at $5 or less. In her role as VP and Division Merchandise Manager, she oversees the product selection and category management that defines the Popshelf shopping experience.