Hanna Antila

Hanna Antila is a programmatic advertising leader at Sanoma Media, one of the most prominent media groups in the Nordic and Benelux regions, where she oversees programmatic monetization strategy and operations. She is recognized within the European publisher community for her practical expertise in navigating the post-cookie landscape while maintaining compliance with GDPR and other European privacy regulations — challenges that are particularly acute for publishers operating across multiple EU jurisdictions. At Sanoma, Antila works at the intersection of publisher yield management, data strategy, and identity solutions, helping the company adapt its programmatic infrastructure to a rapidly evolving AdTech ecosystem. Her role encompasses evaluating and implementing cookieless alternatives, managing supply-side platform relationships, and developing first-party data frameworks that respect user privacy while sustaining advertising revenue. This positions her as a key voice on how large European publishers are practically responding to the deprecation of third-party identifiers. Antila represents an important operator perspective in the European AdTech conversation, particularly on topics such as contextual targeting, consent management, and the adoption of privacy-preserving identity solutions like ID5 or similar European-focused alternatives. Her work at a major Nordic media company with cross-border operations gives her a nuanced view of how regulatory and technical pressures intersect in real-world publisher monetization.

Last updated Jul 22, 2026 by ATDb automated enrichment