Haley Rosen

Haley Rosen is the founder and CEO of Just Women's Sports, a media company she launched in 2020 dedicated exclusively to covering women's sports across news, podcasts, social media, and streaming. A former collegiate soccer player at Stanford University, Rosen identified a massive gap in sports media coverage and advertising investment directed at women's sports audiences, and built a platform to close it. Just Women's Sports has become a go-to destination for brands seeking to reach the rapidly growing and highly engaged women's sports fan base, making Rosen a pivotal figure in unlocking a historically undermonetized advertising category. Under Rosen's leadership, Just Women's Sports has attracted significant venture capital funding and brand partnerships, positioning the company at the intersection of sports media, audience development, and digital advertising. The platform spans editorial content, a popular podcast network, and social channels with millions of followers, giving advertisers a scaled, brand-safe environment to reach women's sports fans. Her work has helped shift the narrative around the commercial viability of women's sports, influencing how media buyers and brands allocate sponsorship and digital ad budgets. Rosen has become a prominent voice in conversations about equity in sports media investment, frequently cited in discussions about the business case for women's sports advertising. Her company's growth has coincided with — and helped catalyze — a broader industry reckoning around the undervaluation of women's sports audiences, drawing attention from major brands, agencies, and media rights holders looking to capitalize on surging viewership and fan engagement.

Last updated Jul 10, 2026 by ATDb automated enrichment