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Gregg Dorazio

Operator

Gregg Dorazio is a seasoned digital advertising and marketing technology executive with deep expertise in programmatic media, data strategy, and performance-driven campaigns. At Giant, a full-service digital agency, he has played a central role in shaping the agency's AdTech capabilities and helping clients navigate an increasingly complex media landscape defined by signal loss, identity challenges, and the proliferation of addressable channels. Dorazio's career spans over 15 years in the digital marketing and advertising technology space, with experience spanning agency-side strategy, media planning and buying, and the integration of emerging ad technologies into client campaigns. He has worked with brands across verticals including retail, financial services, and consumer goods, helping them build scalable, measurable advertising programs. He is recognized within the Philadelphia-area AdTech and agency community as a practitioner who bridges the gap between technical AdTech infrastructure and business outcomes, translating complex programmatic and data concepts into actionable strategies for marketing teams.

Last updated Jul 30, 2026 by ATDb automated enrichment

Role
Partner
Company
Giant
Based
Philadelphia, Pennsylvania, United States
Years in industry
15 years

Bio

Gregg Dorazio is a seasoned digital advertising and marketing technology executive with deep expertise in programmatic media, data strategy, and performance-driven campaigns. At Giant, a full-service digital agency, he has played a central role in shaping the agency's AdTech capabilities and helping clients navigate an increasingly complex media landscape defined by signal loss, identity challenges, and the proliferation of addressable channels. Dorazio's career spans over 15 years in the digital marketing and advertising technology space, with experience spanning agency-side strategy, media planning and buying, and the integration of emerging ad technologies into client campaigns. He has worked with brands across verticals including retail, financial services, and consumer goods, helping them build scalable, measurable advertising programs. He is recognized within the Philadelphia-area AdTech and agency community as a practitioner who bridges the gap between technical AdTech infrastructure and business outcomes, translating complex programmatic and data concepts into actionable strategies for marketing teams.

Career

  • Senior Digital Media Leader

    Giant · 2015-present

Expertise & education

Expertise

Programmatic AdvertisingData-Driven Media StrategyDigital Media Planning and BuyingPerformance MarketingIdentity ResolutionAudience TargetingAdTech IntegrationAgency Media Operations

Speaking topics

Programmatic Media StrategyData-Driven AdvertisingAdTech for Agencies

Recognition

Notable achievements

  • Built and scaled programmatic advertising capabilities at Giant for major brand clients
  • Helped clients navigate identity and measurement challenges in a post-cookie environment