Gregg Dorazio
Gregg Dorazio is a seasoned digital advertising and marketing technology executive with deep expertise in programmatic media, data strategy, and performance-driven campaigns. At Giant, a full-service digital agency, he has played a central role in shaping the agency's AdTech capabilities and helping clients navigate an increasingly complex media landscape defined by signal loss, identity challenges, and the proliferation of addressable channels. Dorazio's career spans over 15 years in the digital marketing and advertising technology space, with experience spanning agency-side strategy, media planning and buying, and the integration of emerging ad technologies into client campaigns. He has worked with brands across verticals including retail, financial services, and consumer goods, helping them build scalable, measurable advertising programs. He is recognized within the Philadelphia-area AdTech and agency community as a practitioner who bridges the gap between technical AdTech infrastructure and business outcomes, translating complex programmatic and data concepts into actionable strategies for marketing teams.
Last updated Jul 30, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Gregg Dorazio is a seasoned digital advertising and marketing technology executive with deep expertise in programmatic media, data strategy, and performance-driven campaigns. At Giant, a full-service digital agency, he has played a central role in shaping the agency's AdTech capabilities and helping clients navigate an increasingly complex media landscape defined by signal loss, identity challenges, and the proliferation of addressable channels. Dorazio's career spans over 15 years in the digital marketing and advertising technology space, with experience spanning agency-side strategy, media planning and buying, and the integration of emerging ad technologies into client campaigns. He has worked with brands across verticals including retail, financial services, and consumer goods, helping them build scalable, measurable advertising programs. He is recognized within the Philadelphia-area AdTech and agency community as a practitioner who bridges the gap between technical AdTech infrastructure and business outcomes, translating complex programmatic and data concepts into actionable strategies for marketing teams.
Career
Senior Digital Media Leader
Giant · 2015-present
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Built and scaled programmatic advertising capabilities at Giant for major brand clients
- Helped clients navigate identity and measurement challenges in a post-cookie environment