Grant Freeman

Grant Freeman is a seasoned sales and business development executive with deep roots in local and SMB-focused digital advertising. At Thryv, a leading SaaS and digital marketing platform serving small and medium-sized businesses, Freeman has been instrumental in scaling sales operations and helping local businesses navigate the transition from traditional advertising to digital-first marketing strategies. His work sits at the intersection of AdTech and SMB enablement, a segment that represents a significant and often underserved portion of the broader advertising ecosystem. Freeman's career has spanned roles in media, digital advertising, and SaaS sales, with a consistent focus on helping businesses leverage technology to grow their customer base. His experience in local advertising markets gives him a nuanced understanding of the challenges SMBs face in adopting programmatic and digital tools that were originally designed for enterprise-scale advertisers. This perspective has informed his approach to building sales teams and go-to-market strategies that meet local businesses where they are. Thryv, formerly known as DexYP and before that Dex Media and SuperMedia, has undergone a significant transformation from a yellow pages and directory business to a modern SaaS platform, and Freeman has been part of that evolution. His role in driving revenue and partnerships during this transition reflects his adaptability and understanding of how legacy media companies can reinvent themselves in the digital advertising era.

Last updated Sep 27, 2026 by the ATDb Editorial Team