Gil Beyda

Managing Director at Genacast Ventures

Early-stage venture investing at the intersection of technology and advertising

OperatorNew York, New York, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Gil Beyda is a Managing Director at Genacast Ventures, where he focuses on early-stage investing. He is best known as the Founder and CEO of Adap.tv, a pioneering programmatic video advertising platform whose acquisition in 2013 stands as one of the landmark exits in AdTech history. Prior to founding Adap.tv, Beyda held VP Engineering and technical leadership roles at various early-stage companies.

Previous Roles

Founder & CEO

Adap.tv (2007-2013)

VP Engineering / Technical Leadership

Various early-stage companies (Prior to 2007)

Expertise

Programmatic Video AdvertisingVenture Capital / AdTech InvestingAd Exchanges and MarketplacesMarTechReal-Time Bidding (RTB)Video Ad TechnologyEarly-Stage Company BuildingAdTech M&A

Education

B.S., Computer Science, Polytechnic University (now NYU Tandon School of Engineering)

Notable Achievements

Founded Adap.tv, a programmatic video advertising platform acquired by AOL for approximately $405 million in 2013
Helped pioneer the programmatic video advertising ecosystem, establishing standards and infrastructure widely adopted by the industry
Joined Genacast Ventures as Managing Director, investing in and advising a portfolio of AdTech and MarTech startups

Awards

Recognized among influential figures in AdTech by industry publications

Speaking Topics

Programmatic video advertisingAdTech entrepreneurship and company buildingVenture capital in AdTech and MarTechThe future of digital advertising infrastructure

Board Memberships

Various Genacast Ventures portfolio companies

Advisory Roles

Various AdTech and MarTech startups

Connections