VP and General Manager at LinkedIn Marketing Solutions
Stirrat is known for scaling LinkedIn Marketing Solutions into a premier B2B advertising platform, leveraging LinkedIn's unique professional data to deliver targeting and measurement capabilities unmatched in the B2B digital advertising space.
Last updated Feb 27, 2026 by AI Enrichment
Gavin Stirrat leads LinkedIn Marketing Solutions as VP and General Manager, overseeing one of the most significant B2B advertising platforms in the world. In this capacity, he is responsible for the strategic direction, product development, and commercial growth of LinkedIn's advertising business, which enables millions of marketers to reach highly targeted professional audiences using LinkedIn's unique first-party data. His leadership has been instrumental in positioning LinkedIn as a premium destination for B2B advertisers seeking accountability and measurable outcomes in an increasingly complex media landscape. Stirrat's work sits at the convergence of professional networking, data-driven targeting, and advertising technology. He has championed the development of sophisticated audience segmentation and measurement capabilities that leverage LinkedIn's proprietary professional graph — including job title, seniority, industry, and company data — giving B2B marketers tools that are difficult to replicate elsewhere. His focus on performance-driven advertising models has helped LinkedIn compete effectively for brand and demand-generation budgets that have historically flowed to broader digital platforms. Prior to his current role, Stirrat held senior leadership positions in digital advertising and marketing technology, building a career that spans both the buy and sell sides of the AdTech ecosystem. His background in go-to-market strategy and operational management has informed his approach to scaling LinkedIn's advertising business globally, with particular emphasis on helping enterprise and mid-market B2B brands demonstrate ROI from their LinkedIn investments.