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Gavin Dunaway

Thought Leader

Gavin Dunaway is an author and analyst at The Media Trust focused on programmatic advertising. He has published extensively on major industry shifts, including header bidding adoption and cookie deprecation.

Company: The Media TrustBased: New York, New York, United States

Last updated Jul 3, 2026 by the ATDb Editorial Team

Years in industry
15 years

Career

  • Senior Editor

    AdMonsters · prior to Editor-in-Chief role

Expertise & education

Expertise

Programmatic AdvertisingHeader BiddingSupply Path OptimizationPublisher MonetizationAd OperationsIdentity ResolutionPrivacy-First AdvertisingConnected TV Advertising

Speaking topics

Programmatic advertising trendsPublisher monetization strategiesAd operations best practicesPrivacy and identity in digital advertisingHeader bidding and supply path optimization

Recognition

Notable achievements

  • Prolific author and analyst covering major programmatic industry shifts including header bidding adoption and cookie deprecation

Publications

  • AdMonsters (Editor-in-Chief, numerous bylined articles on programmatic advertising and publisher ad tech)