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Filippo Yacob
Thought Leader
Filippo Yacob is currently at Curvo. He has contributed to IAB Tech Lab and MRC discussions focused on standardizing attention metrics across the digital advertising industry. His work helped establish attention as a commercially viable advertising currency, with adoption by major agencies and media owners.
Last updated Sep 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources4 sources cited
- Years in industry
- 15 years
Bio
Filippo Yacob is currently at Curvo. He has contributed to IAB Tech Lab and MRC discussions focused on standardizing attention metrics across the digital advertising industry. His work helped establish attention as a commercially viable advertising currency, with adoption by major agencies and media owners.
Expertise & education
Expertise
Attention MeasurementEye-Tracking TechnologyMachine Learning in AdvertisingCreative OptimizationDigital Advertising MetricsProgrammatic AdvertisingAdvertising Standards and MeasurementMedia Quality
Speaking topics
Attention measurement and the future of advertising metricsMoving beyond viewability to human-centric measurementThe attention economy and its implications for media buyingCreative optimization using eye-tracking and machine learningStandardizing attention metrics across the industry
Recognition
Notable achievements
- Contributed to IAB Tech Lab and MRC discussions on standardizing attention metrics across the digital advertising industry
- Helped establish attention as a commercially viable advertising currency adopted by major agencies and media owners
Publications
- Various industry bylines and thought leadership pieces on attention measurement in AdTech trade press
Connection details