Filippo Yacob

Founder

Founder of a notable attention measurement company challenging traditional viewability metrics, representing both the measurement specialization and APAC startup ecosystem.

Role: CEO & Co-FounderCompany: Playground xyz

Last updated Jul 6, 2026 by the ATDb Editorial Team

Bio

Filippo Yacob co-founded Playground xyz, an attention measurement and creative optimization platform that has become a significant player in the attention economy space within AdTech. The company, headquartered in Australia with global operations, uses eye-tracking and machine learning to measure and predict attention metrics for digital advertising. Yacob has been a prominent voice in the attention measurement standards debate, contributing to discussions at IAB Tech Lab and MRC.

Expertise & education

Expertise

Attention MeasurementCreative OptimizationAPAC AdTech