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Filippo Yacob

Thought Leader

Filippo Yacob is currently at Curvo. He has contributed to IAB Tech Lab and MRC discussions focused on standardizing attention metrics across the digital advertising industry. His work helped establish attention as a commercially viable advertising currency, with adoption by major agencies and media owners.

Last updated Jul 12, 2026 by the ATDb Editorial Team · Connections updated Jul 13, 2026

Company
Curvo
Based
Sydney, New South Wales, Australia
Connections
1
Years in industry
15 years

Bio

Filippo Yacob is currently at Curvo. He has contributed to IAB Tech Lab and MRC discussions focused on standardizing attention metrics across the digital advertising industry. His work helped establish attention as a commercially viable advertising currency, with adoption by major agencies and media owners.

Career

  • Co-Founder

    Playground xyz · 2016-present

  • Earlier career roles in digital media and technology

    Various · Prior to 2016

Expertise & education

Expertise

Attention MeasurementEye-Tracking TechnologyMachine Learning in AdvertisingCreative OptimizationDigital Advertising MetricsProgrammatic AdvertisingAdvertising Standards and MeasurementMedia Quality

Speaking topics

Attention measurement and the future of advertising metricsMoving beyond viewability to human-centric measurementThe attention economy and its implications for media buyingCreative optimization using eye-tracking and machine learningStandardizing attention metrics across the industry

Recognition

Notable achievements

  • Contributed to IAB Tech Lab and MRC discussions on standardizing attention metrics across the digital advertising industry
  • Helped establish attention as a commercially viable advertising currency adopted by major agencies and media owners

Publications

  • Various industry bylines and thought leadership pieces on attention measurement in AdTech trade press
Connection details