Felix Braberg

Felix Braberg has established himself as one of the most recognizable voices in mobile ad monetization, known for his detailed, data-driven breakdowns of how mobile games and apps generate revenue through advertising. His YouTube channel and LinkedIn content have attracted a substantial following among mobile game developers, publishers, and AdTech professionals seeking to understand in-app advertising strategies, eCPM benchmarks, and monetization stack decisions. He has a particular talent for making complex AdTech concepts accessible to product and business audiences who are not deeply technical. Braberg's career has spanned roles in ad monetization and business development at mobile-focused companies, giving him hands-on experience with mediation platforms, ad networks, and programmatic demand sources. He has worked with or consulted for companies operating in the mobile gaming ecosystem, and his practical experience informs the analytical content he produces. His breakdowns of top-grossing mobile games' ad revenue strategies have become a go-to resource for developers looking to benchmark and optimize their own monetization. Beyond content creation, Braberg is active as a consultant helping mobile app developers and game studios improve their ad monetization setups. He is a recurring presence at mobile gaming and AdTech industry events, and his work sits at the intersection of gaming, product strategy, and programmatic advertising — a niche that has grown significantly as hybrid monetization models combining in-app purchases and advertising have become dominant in mobile gaming.

Last updated Jun 24, 2026 by ATDb automated enrichment