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Evelien Vos

Executive

Vos represents the important but underrepresented category of European publisher-side programmatic leadership. DPG Media's scale in the Benelux market and her work on first-party data strategy make her highly relevant as the industry transitions away from third-party cookies.

Role: Director, Programmatic & Data SolutionsCompany: DPG Media

Last updated Jul 30, 2026 by the ATDb Editorial Team

Bio

Evelien Vos leads programmatic and data monetization strategy at DPG Media, one of the largest digital publishers in the Benelux region. She oversees the company's first-party data strategy, contextual targeting products, and programmatic direct partnerships. Her work is central to how premium European publishers are building sustainable post-cookie revenue models.

Expertise & education

Expertise

First-Party DataPublisher MonetizationContextual Targeting