Erin Niimi Longhurst
A commercial leader at one of the most prominent privacy-first AdTech companies, representing the cookieless identity and publisher data activation space that is central to the industry's near-term evolution.
Last updated Jul 6, 2026 by the ATDb Editorial Team
Bio
Erin Niimi Longhurst leads commercial strategy and publisher partnerships at Permutive, the privacy-first audience platform that enables publishers to activate first-party data in programmatic advertising without relying on third-party cookies. She works with major publishers and broadcasters to build cohort-based targeting capabilities that comply with privacy regulations while maintaining advertising effectiveness. Her role sits at the critical intersection of identity resolution, publisher data strategy, and programmatic buying.