EL
Erin Liman
Executive
Retail media partnership leadership at a data infrastructure company is a high-value, underrepresented category; Liman's work at LiveRamp connects identity infrastructure to the retail media boom.
Role: Head of Retail Media PartnershipsCompany: LiveRamp
Last updated Jun 25, 2026 by the ATDb Editorial Team
Bio
Erin Liman leads retail media partnership strategy at LiveRamp, working with retailers to build data collaboration and clean room infrastructure for retail media networks. She is active in the IAB's retail media standards working groups and contributes to defining measurement frameworks for closed-loop attribution. Her role sits at the intersection of identity, data clean rooms, and the fastest-growing segment of digital advertising.
Expertise & education
Expertise
Retail MediaData Clean RoomsIdentity Resolution