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Erin Cigich

SVP, Client Strategy and Operations at Perform[cb]

Driving client strategy and operational scale at Perform[cb]

OperatorLinkedInSan Francisco, California, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Erin Cigich is SVP of Client Strategy and Operations at Perform[cb], where she leads client-facing strategy and operational execution for the performance marketing platform. She brings deep institutional knowledge to the role, having previously served as President and then CEO of Perform[cb] (formerly Clickbooth) from 2012 to 2022. Her career reflects a rare combination of executive leadership and hands-on operational expertise within the performance marketing ecosystem.

Previous Roles

CEO

Perform[cb] (formerly Clickbooth) (2014-2022)

President

Perform[cb] (formerly Clickbooth) (2012-2014)

Expertise
Identity ResolutionData Clean RoomsCookieless AdvertisingAuthenticated IdentityRampIDProgrammatic AdvertisingData ConnectivityClient Strategy and Operations
Notable Achievements
  • Led client strategy and operations at LiveRamp during the industry's critical pivot away from third-party cookies
  • Previously served as CEO of Perform[cb], growing it into a leading performance marketing network
Speaking Topics
Cookieless Identity SolutionsData Clean Rooms and Privacy-Safe CollaborationAuthenticated Identity StrategiesPrivacy-First Advertising Ecosystems
Connections