Erin Cigich

Erin Cigich is a senior operator at LiveRamp, the industry's leading data connectivity and identity resolution platform, where she serves as SVP of Client Strategy and Operations. She is known for guiding enterprise brands, agencies, and publishers through one of the most consequential shifts in digital advertising history — the deprecation of third-party cookies and the rise of authenticated, privacy-first identity frameworks. Her work sits at the intersection of client success and operational scale, ensuring that LiveRamp's partners can effectively adopt solutions like RampID, data clean rooms, and interoperable identity infrastructure. Cigich brings extensive experience in the AdTech ecosystem, with a career focused on helping organizations navigate complex data and identity challenges. At LiveRamp, she plays a central role in translating the platform's technical capabilities into tangible business outcomes for clients, working across the buy and sell sides of the advertising market. Her operational focus ensures that strategic initiatives are executed with rigor and that client relationships are built on measurable results during a period of significant industry disruption. As the advertising industry continues to evolve around privacy regulations and the loss of legacy tracking mechanisms, Cigich has positioned herself as a key voice in helping organizations build durable, consent-based data strategies. Her influence spans client education, go-to-market execution, and the broader industry conversation around sustainable identity solutions.

• Led client strategy and operations at LiveRamp during the industry's critical pivot away from third-party cookies
• Previously served as CEO of Perform[cb], growing it into a leading performance marketing network