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Erik Requidan

Thought Leader

Erik Requidan is the Founder & CEO of Media Tradecraft, a company he originally co-founded in 2018 and has continued to lead and grow. His career spans over a decade in programmatic advertising, including senior roles at Intermarkets where he served as Director of Programmatic and later VP of Programmatic Strategy & Partnerships. He is recognized across the digital advertising industry for his expertise in publisher monetization, programmatic strategy, and building partnerships within the ad tech ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Founder & CEO
Company
Media Tradecraft
Based
Washington, DC, United States
Connections
1
Years in industry
15 years

Bio

Erik Requidan is the Founder & CEO of Media Tradecraft, a company he originally co-founded in 2018 and has continued to lead and grow. His career spans over a decade in programmatic advertising, including senior roles at Intermarkets where he served as Director of Programmatic and later VP of Programmatic Strategy & Partnerships. He is recognized across the digital advertising industry for his expertise in publisher monetization, programmatic strategy, and building partnerships within the ad tech ecosystem.

Career

  • VP of Programmatic Strategy & Partnerships

    Intermarkets · approx. 2015-2018

  • Director of Programmatic

    Intermarkets · approx. 2013-2015

Advisory roles

Media Tradecraft

Expertise & education

Expertise

Programmatic AdvertisingPublisher MonetizationHeader BiddingAd OperationsDemand Partner StrategySupply-Side Platforms (SSPs)Ad Tech PartnershipsRevenue Optimization

Speaking topics

Publisher Monetization StrategiesProgrammatic Advertising Best PracticesAd Tech Ecosystem PartnershipsHeader Bidding and Supply Path OptimizationThe Future of Digital Advertising

Recognition

Notable achievements

  • Founded Media Tradecraft in 2018, building it into a recognized programmatic consultancy serving publishers
  • Served as VP of Programmatic Strategy & Partnerships at Intermarkets, helping shape the company's programmatic revenue approach
  • Recognized as a prominent industry voice on publisher monetization strategy through speaking engagements and media contributions

Publications

  • Regular contributor and quoted expert in AdExchanger, Digiday, and other AdTech trade publications
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