Emily Steele
Emily Steele is the CEO and Co-Founder of Hummingbirds, a creator marketing platform that helps brands activate local, community-based content creators rather than traditional macro-influencers. Hummingbirds focuses on hyperlocal word-of-mouth marketing, enabling brands to reach authentic audiences through everyday people who are genuinely embedded in their communities. Steele has been a vocal advocate for rethinking influencer marketing by prioritizing local relevance and authenticity over follower counts. Under her leadership, Hummingbirds has positioned itself as a distinct player in the creator economy, serving brands that want grassroots, community-driven campaigns rather than broad-reach influencer activations.
Last updated Oct 11, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 12 years
Bio
Emily Steele is the CEO and Co-Founder of Hummingbirds, a creator marketing platform that helps brands activate local, community-based content creators rather than traditional macro-influencers. Hummingbirds focuses on hyperlocal word-of-mouth marketing, enabling brands to reach authentic audiences through everyday people who are genuinely embedded in their communities. Steele has been a vocal advocate for rethinking influencer marketing by prioritizing local relevance and authenticity over follower counts. Under her leadership, Hummingbirds has positioned itself as a distinct player in the creator economy, serving brands that want grassroots, community-driven campaigns rather than broad-reach influencer activations.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Hummingbirds, a platform redefining influencer marketing through hyperlocal, community-based creator activation