Ellie Norman

Ellie Norman is best known as the Chief Marketing Officer of Formula E, the ABB FIA Formula E World Championship, where she has played a pivotal role in building the electric motorsport series into a globally recognized brand. Her work at Formula E has centered on purpose-driven marketing, sustainability storytelling, and fan engagement strategies that align the sport with a younger, environmentally conscious audience. She has been instrumental in shaping the championship's identity as the world's first net zero carbon sport from inception. Prior to Formula E, Norman held senior marketing roles at Formula 1, where she served as Director of Marketing and Communications and was credited with helping modernize F1's brand and digital presence following Liberty Media's acquisition of the sport. Her tenure at F1 included overseeing significant shifts in content strategy, social media growth, and audience development that helped bring the sport to new global demographics. Norman's career reflects a broader expertise in sports marketing, brand transformation, and audience strategy rather than AdTech specifically. However, her work intersects with the advertising technology ecosystem through data-driven fan engagement, digital media strategy, sponsorship activation, and the use of programmatic and social platforms to reach global audiences at scale. She is regarded as a leading voice on purpose-led brand building in sports marketing.

Last updated Aug 25, 2026 by ATDb automated enrichment