Elina Vilk

Elina Vilk is a senior marketing and business leader who joined David's Bridal as President and CMO, taking on responsibility for brand strategy, marketing, and broader business operations at one of the largest bridal retail chains in the United States. Her appointment came as David's Bridal worked to reinvent itself following bankruptcy restructuring, leaning into a marketplace and technology-enabled model alongside its retail footprint. Prior to David's Bridal, Vilk held senior marketing leadership roles at major technology and consumer platforms, most notably at PayPal, where she served as Vice President of Global Marketing. At PayPal she oversaw significant marketing initiatives spanning brand, performance, and product marketing across global markets. Her background reflects a career built at the intersection of brand building, digital marketing, and consumer engagement. Vilk is recognized for her ability to lead marketing transformation at scale, combining data-driven approaches with brand storytelling. Her work at David's Bridal has focused on repositioning the brand for a new generation of consumers and leveraging the company's marketplace model to drive growth.

Last updated Oct 25, 2026 by ATDb automated enrichment