Eleni Marouli

Eleni Marouli is a media and advertising industry analyst with a strong background in global advertising expenditure research and forecasting. She gained recognition in the AdTech and media industry for her work on advertising market analysis, including contributions to widely cited reports on global ad spend surpassing $500 billion, which were published around 2015-2016. Her analytical work helped shape industry understanding of digital advertising growth trajectories and the shifting dynamics between traditional and digital media channels. Prior to her current role, Marouli built her career in media research and intelligence, developing expertise in advertising market sizing, digital media trends, and the competitive landscape of the global advertising ecosystem. Her research was referenced by major industry publications including MediaPost, lending her work credibility and visibility across the AdTech and media buying communities. Marouli currently works at Ofcom, the UK's communications regulator, where her analytical background in media and advertising markets is well-suited to the regulatory environment overseeing broadcasting, telecoms, and online platforms. Her transition to Ofcom reflects a broader trend of industry analysts moving into policy and regulatory roles as digital advertising faces increasing scrutiny.

Last updated Aug 5, 2026 by ATDb automated enrichment