Doug Tallmadge

Doug Tallmadge is a co-founder of Gradial, an AdTech startup focused on creative automation and streamlining ad operations workflows for brands and agencies. His work at Gradial centers on reducing the friction in creative production and trafficking processes that have long been pain points for digital advertising teams, positioning the company at the intersection of creative technology and programmatic operations. Prior to founding Gradial, Tallmadge built his career in ad operations and AdTech product roles, developing deep expertise in the operational and technical challenges facing publishers, agencies, and advertisers in managing digital ad campaigns at scale. His background spans hands-on ad ops work and product development, giving him a practitioner's perspective on the inefficiencies that creative automation tools aim to solve. As a founder, Tallmadge has been active in the AdTech community, speaking and writing about the evolving role of creative in programmatic advertising and the need for better tooling to bridge the gap between creative teams and media execution. Gradial has attracted attention for its approach to modernizing workflows that have historically relied on manual, error-prone processes.

Last updated Sep 27, 2026 by the ATDb Editorial Team