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Dmitri Siegel

Thought Leader

Dmitri Siegel is Chief Brand Officer at Pura, where he leads brand strategy for the smart home fragrance company. He previously held a senior marketing role at Zulily, the flash-sale e-commerce platform, building a career focused on purposeful, consumer-centric brand building. Siegel is recognized in the industry for his advocacy of ethical, privacy-respecting marketing practices.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Brand Officer
Company
Pura
Based
Ventura, California, United States
Connections
1
Years in industry
15 years

Bio

Dmitri Siegel is Chief Brand Officer at Pura, where he leads brand strategy for the smart home fragrance company. He previously held a senior marketing role at Zulily, the flash-sale e-commerce platform, building a career focused on purposeful, consumer-centric brand building. Siegel is recognized in the industry for his advocacy of ethical, privacy-respecting marketing practices.

Career

  • Senior Marketing Leader

    Zulily

  • Global Head of Marketing

    Patagonia

Expertise & education

Expertise

Brand StrategyEthical MarketingPrivacy-Respecting AdvertisingConsumer-Centric MarketingE-Commerce MarketingSmart Home Category MarketingPurposeful Brand Building

Education

  • BA, Brown University

Speaking topics

Ethical Marketing and PrivacyPurposeful Brand BuildingConsumer-Centric Brand StrategySustainability in Marketing

Recognition

Notable achievements

  • Led brand strategy at Pura, recognized in BeautyMatter Future50 2026
  • Championed ethical and privacy-respecting marketing practices throughout career
  • Built consumer-centric brand strategy at Zulily, a major flash-sale e-commerce platform

Awards

BeautyMatter Future50 2026 (Pura)
Connection details