Dirk von Borstel

Dirk von Borstel is a prominent figure in the German and European programmatic advertising landscape, serving in a senior leadership capacity at Virtual Minds, the ProSiebenSat.1-backed AdTech group that operates a suite of programmatic platforms including Yieldlab, Virtual Minds AG, and other demand- and supply-side solutions. He has been instrumental in positioning Virtual Minds as a key player in the European programmatic ecosystem, advocating for transparent, privacy-compliant advertising technology tailored to the needs of European publishers and advertisers. His career has been rooted in digital advertising and media technology, with a focus on programmatic trading, publisher monetization, and the development of scalable AdTech infrastructure. Von Borstel has been a consistent voice in industry discussions around data privacy, cookieless advertising, and the evolution of identity solutions in a post-GDPR European market. His work at Virtual Minds has helped bridge the gap between large German media houses and the broader global programmatic supply chain. Through his leadership, Virtual Minds has expanded its capabilities across SSP, DSP, and data management functions, making it one of the more vertically integrated AdTech stacks in the DACH region. He is recognized within German AdTech circles for his operational expertise and his ability to navigate the complex regulatory and commercial environment unique to European digital media.

Last updated Jul 22, 2026 by ATDb automated enrichment