Dirk Van de Put

Dirk Van de Put is the Chairman and CEO of Mondelez International, the global snacking powerhouse behind brands like Oreo, Cadbury, and Toblerone. In the AdTech and marketing ecosystem, he is notable for steering Mondelez's significant shift toward data-driven, digital-first advertising strategies, including major investments in programmatic advertising, first-party data capabilities, and direct-to-consumer engagement. Under his leadership, Mondelez has become a prominent voice among major CPG advertisers pushing for greater transparency, accountability, and effectiveness in digital media buying. Van de Put joined Mondelez as CEO in November 2017, bringing extensive experience from his prior role as President and CEO of McCain Foods, where he led global operations across more than 160 countries. Before McCain, he held senior leadership roles at Coca-Cola, Mead Johnson Nutrition, and other major consumer goods companies, building a career defined by scaling global brands and navigating complex international markets. His background in consumer goods has made him a significant buyer-side voice in discussions about advertising effectiveness and media investment. As one of the world's largest advertisers, Mondelez under Van de Put has engaged meaningfully with industry debates around cookie deprecation, identity resolution, and the shifting digital advertising landscape. The company has publicly committed to increasing its digital advertising spend, investing in retail media networks, and building more sophisticated audience targeting capabilities — positioning Mondelez as an influential demand-side player in shaping how major brands engage with the evolving AdTech ecosystem.

Last updated Jun 24, 2026 by ATDb automated enrichment