Dirk-Jan van Hameren

Dirk-Jan van Hameren is a seasoned marketing and advertising technology executive currently serving as Chief Marketing Officer at WHOOP, the fitness and health wearable company. He brings deep expertise in brand building, performance marketing, and digital media strategy, having spent years at the intersection of data-driven advertising and consumer engagement. His transition to WHOOP represents a broader trend of AdTech-savvy operators moving into consumer tech brands to modernize their marketing stacks and growth strategies. Prior to WHOOP, van Hameren held senior leadership roles in digital media and advertising, including a significant tenure at Condé Nast where he was involved in driving digital advertising revenue and programmatic strategy. His background spans both the publisher and brand sides of the advertising ecosystem, giving him a nuanced understanding of how data, identity, and media buying intersect to drive measurable outcomes. Van Hameren is recognized for his ability to bridge creative brand vision with performance-oriented, technology-driven marketing execution. His career reflects the evolution of modern CMOs who must be equally fluent in brand storytelling and the technical underpinnings of programmatic advertising, audience targeting, and marketing measurement.

Last updated Jul 10, 2026 by ATDb automated enrichment