Derek Dabrowski

Derek Dabrowski is a senior marketing and media executive at Keurig Dr Pepper, where he leads media strategy, partnerships, and data-driven advertising initiatives across a broad portfolio of beverage brands. He is recognized within the CPG and AdTech communities for his work in connecting large-scale brand marketing with modern programmatic and data capabilities, helping to modernize how a major consumer goods company approaches audience targeting and media investment. Dabrowski has built his career at the intersection of brand marketing and emerging media technology, with a focus on leveraging first-party data, retail media, and advanced TV to drive measurable outcomes for CPG brands. His tenure at Keurig Dr Pepper has positioned him as a key voice on how large advertisers should navigate the evolving identity and measurement landscape, particularly as third-party cookies deprecate and new solutions like clean rooms and data collaboration platforms emerge. He is known for representing the advertiser perspective in industry conversations, participating in forums and panels that address programmatic transparency, brand safety, and the future of audience-based buying. His work reflects a broader trend of sophisticated in-house media capabilities being built within major CPG companies.

Last updated Sep 27, 2026 by the ATDb Editorial Team