Chief Marketing Officer at Index Exchange
Findlay is known for leading Index Exchange's marketing and thought leadership strategy, with a particular focus on advancing industry conversations around supply path optimization and transparency in programmatic advertising.
Last updated Feb 27, 2026 by AI Enrichment
Deirdre Findlay is the Chief Marketing Officer at Index Exchange, one of the world's largest independent programmatic advertising exchanges, where she leads global marketing strategy, brand positioning, and thought leadership. She has become a recognized voice in the programmatic ecosystem, particularly around supply path optimization (SPO), transparency in digital advertising, and the structural efficiency of the programmatic supply chain. Her work has helped elevate Index Exchange's profile as a principled, publisher-focused marketplace at a time when the industry is under increasing scrutiny over complexity and opacity. Findlay brings a background in marketing leadership within the technology and media sectors, with experience spanning brand strategy, demand generation, and corporate communications. At Index Exchange, she has been instrumental in shaping how the company engages with publishers, agencies, and buy-side partners, positioning the exchange as a trusted and transparent partner in an increasingly consolidated market. Her thought leadership contributions have included participation in major industry events and forums focused on programmatic accountability and supply chain integrity. As the AdTech industry navigates challenges including cookie deprecation, identity resolution, and growing advertiser demand for supply chain transparency, Findlay has helped Index Exchange articulate a clear and differentiated market position. Her work reflects a broader commitment to building a more sustainable and accountable programmatic ecosystem for all participants.