Dara Treseder

Dara Treseder is a globally recognized Chief Marketing Officer celebrated for her ability to build bold, purpose-driven brands at scale. She is best known for her tenure as CMO at Peloton, where she led the company's marketing through a period of explosive growth, and her subsequent move to Autodesk, where she oversees global marketing strategy. Her approach blends data-driven insights with emotionally resonant storytelling, making her a prominent voice on the intersection of brand, performance marketing, and customer experience in the modern digital ecosystem. Treseder's career trajectory spans some of the most influential companies in tech and consumer goods. Before Peloton, she served as SVP and Head of Global Marketing and Communications at Carbon, the 3D printing technology company, and held senior marketing roles at Apple and Goldman Sachs. Her diverse background across B2B and B2C environments has given her a rare fluency in both enterprise marketing technology stacks and consumer-facing brand building, including programmatic advertising, CRM, and marketing analytics platforms. A sought-after speaker and thought leader, Treseder is frequently featured at major marketing and advertising conferences including Cannes Lions, Advertising Week, and CES. She is a vocal advocate for diversity and inclusion in marketing and technology, and has been recognized on numerous industry lists for her influence. Her perspective on the evolving role of the CMO — particularly around first-party data strategy, brand purpose, and the accountability of marketing spend — resonates strongly across the AdTech and MarTech communities.

Last updated Jul 10, 2026 by ATDb automated enrichment