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Danny Spears

Operator

Danny Spears is a senior programmatic and digital advertising executive best known for his work championing premium publisher inventory and brand-safe digital environments. As COO of Ozone — the UK publisher collective whose members include The Times, The Guardian, The Telegraph and News UK — he oversees operations and commercial strategy for a platform that offers advertisers scaled, cookieless-ready access to quality journalism audiences. Before joining Ozone, Spears held programmatic and digital roles at major UK publishers, building deep expertise in supply-side strategy, data and the evolving identity landscape. He has been a consistent voice in industry debates around the deprecation of third-party cookies, contextual advertising and the value of premium publisher environments versus open-web inventory. Spears is regarded as a credible operator and advocate within the UK digital advertising ecosystem, frequently contributing to conversations about sustainable, quality-focused programmatic trading.

Last updated Nov 12, 2026 by ATDb automated enrichment

Role
Chief Operating Officer
Company
Ozone
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Danny Spears is a senior programmatic and digital advertising executive best known for his work championing premium publisher inventory and brand-safe digital environments. As COO of Ozone — the UK publisher collective whose members include The Times, The Guardian, The Telegraph and News UK — he oversees operations and commercial strategy for a platform that offers advertisers scaled, cookieless-ready access to quality journalism audiences. Before joining Ozone, Spears held programmatic and digital roles at major UK publishers, building deep expertise in supply-side strategy, data and the evolving identity landscape. He has been a consistent voice in industry debates around the deprecation of third-party cookies, contextual advertising and the value of premium publisher environments versus open-web inventory. Spears is regarded as a credible operator and advocate within the UK digital advertising ecosystem, frequently contributing to conversations about sustainable, quality-focused programmatic trading.

Expertise & education

Expertise

Programmatic AdvertisingSupply-Side StrategyPremium Publisher MonetisationCookieless AdvertisingContextual TargetingDigital IdentityAd Quality and Brand SafetyPublisher Alliances

Speaking topics

The future of programmatic without third-party cookiesPremium publisher inventory and brand safetyContextual advertising and audience qualityPublisher collaboration and scaled private marketplaces

Recognition

Notable achievements

  • Helped scale Ozone into one of the UK's leading premium publisher programmatic platforms, aggregating inventory from major national news titles
  • Prominent industry voice on cookie deprecation and the transition to privacy-preserving advertising solutions