Daniel Ervér

Daniel Ervér became CEO of H&M Group in February 2024, succeeding Helena Helmersson who stepped down after four years in the role. He took the helm of one of the world's largest fashion retail groups at a critical juncture, with the company navigating competitive pressures from fast-fashion rivals and a broader push to improve profitability and modernise its operating model. Ervér had a long career within H&M Group prior to his appointment as CEO, having held senior leadership roles across the business. He was previously head of the H&M brand itself, giving him deep familiarity with the group's core commercial operations, customer strategy, and global retail footprint. His elevation to group CEO reflected the board's confidence in an internal candidate with hands-on brand leadership experience. As CEO, Ervér oversees a portfolio of brands including H&M, COS, & Other Stories, Monki, Weekday, and Arket, with thousands of stores globally and a significant e-commerce presence. H&M Group's marketing and brand communications represent one of the largest advertising and media spends in global fashion retail, making Ervér a significant figure in the marketing and media landscape.

Last updated Oct 24, 2026 by ATDb automated enrichment