Managing Director, Internet and Media Equity Research at New Street Research
Salmon is known for delivering some of Wall Street's most authoritative and widely cited equity research on digital advertising platforms and AdTech, with particular depth on the competitive dynamics among Google, Meta, and Amazon and the structural forces reshaping the industry.
Last updated Feb 27, 2026 by AI Enrichment
Dan Salmon is widely regarded as one of Wall Street's leading equity research analysts covering digital advertising and AdTech, known for his deep analytical rigor and ability to translate complex programmatic advertising dynamics into actionable investment insights. At New Street Research, he covers major internet and media platforms including Google, Meta, and Amazon, with a particular focus on how digital advertising market shifts, privacy regulation, and identity changes affect platform economics and competitive positioning. Salmon spent over a decade at BMO Capital Markets as a Senior Equity Research Analyst before joining New Street Research, building a long track record of highly regarded institutional research in the internet and digital media sector. His coverage has consistently been recognized by institutional investors for its quality, and his commentary is frequently cited in major financial publications including The Wall Street Journal, Bloomberg, and CNBC when digital advertising trends are in focus. His expertise spans programmatic advertising, the competitive dynamics among walled gardens, the impact of privacy changes such as Apple's ATT and the deprecation of third-party cookies, and the rise of retail media networks. Salmon is a regular presence at industry and investor conferences, where he is sought out for his perspective on how structural shifts in AdTech affect both platform companies and the broader advertising ecosystem.
BMO Capital Markets (~2010-2022)