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Dan Barnett

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Dan Barnett is a technology leader at MobileFuse, a mobile-first advertising platform known for its hyperlocal targeting capabilities and high-impact ad formats. In his role as CTO, Barnett has been instrumental in building and scaling the technical infrastructure that powers MobileFuse's location-based advertising solutions, helping brands reach consumers with contextually relevant messages based on real-world behavior and proximity signals. Barnett's career has been rooted in mobile advertising technology, an area where he has developed deep expertise in programmatic buying, audience segmentation, and the technical plumbing that connects publishers, advertisers, and data providers. His work at MobileFuse reflects a broader industry trend toward leveraging first-party and location data as third-party cookies face deprecation, positioning the company as a forward-looking player in privacy-conscious targeting. His contributions at MobileFuse have supported the company's growth in the competitive mobile and CTV advertising space.

Last updated Oct 14, 2026 by the ATDb Editorial Team

Role
Chief Technology Officer
Company
MobileFuse
Based
New York, New York, United States

AI-drafted from public sourcesno sources yet

Years in industry
15 years

Bio

Dan Barnett is a technology leader at MobileFuse, a mobile-first advertising platform known for its hyperlocal targeting capabilities and high-impact ad formats. In his role as CTO, Barnett has been instrumental in building and scaling the technical infrastructure that powers MobileFuse's location-based advertising solutions, helping brands reach consumers with contextually relevant messages based on real-world behavior and proximity signals. Barnett's career has been rooted in mobile advertising technology, an area where he has developed deep expertise in programmatic buying, audience segmentation, and the technical plumbing that connects publishers, advertisers, and data providers. His work at MobileFuse reflects a broader industry trend toward leveraging first-party and location data as third-party cookies face deprecation, positioning the company as a forward-looking player in privacy-conscious targeting. His contributions at MobileFuse have supported the company's growth in the competitive mobile and CTV advertising space.

Expertise & education

Expertise

Mobile AdvertisingLocation-Based TargetingProgrammatic AdvertisingConnected TV (CTV)Audience SegmentationAd Tech InfrastructureHyperlocal AdvertisingFirst-Party Data Strategy

Speaking topics

Mobile Advertising TechnologyLocation Intelligence in AdvertisingProgrammatic Infrastructure

Recognition

Notable achievements

  • Led technical development of MobileFuse's hyperlocal targeting platform
  • Helped scale MobileFuse's programmatic and direct advertising capabilities across mobile and CTV