Dan Barnett
Dan Barnett is a technology leader at MobileFuse, a mobile-first advertising platform known for its hyperlocal targeting capabilities and high-impact ad formats. In his role as CTO, Barnett has been instrumental in building and scaling the technical infrastructure that powers MobileFuse's location-based advertising solutions, helping brands reach consumers with contextually relevant messages based on real-world behavior and proximity signals. Barnett's career has been rooted in mobile advertising technology, an area where he has developed deep expertise in programmatic buying, audience segmentation, and the technical plumbing that connects publishers, advertisers, and data providers. His work at MobileFuse reflects a broader industry trend toward leveraging first-party and location data as third-party cookies face deprecation, positioning the company as a forward-looking player in privacy-conscious targeting. His contributions at MobileFuse have supported the company's growth in the competitive mobile and CTV advertising space.
Last updated Oct 14, 2026 by the ATDb Editorial Team
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- Years in industry
- 15 years
Bio
Dan Barnett is a technology leader at MobileFuse, a mobile-first advertising platform known for its hyperlocal targeting capabilities and high-impact ad formats. In his role as CTO, Barnett has been instrumental in building and scaling the technical infrastructure that powers MobileFuse's location-based advertising solutions, helping brands reach consumers with contextually relevant messages based on real-world behavior and proximity signals. Barnett's career has been rooted in mobile advertising technology, an area where he has developed deep expertise in programmatic buying, audience segmentation, and the technical plumbing that connects publishers, advertisers, and data providers. His work at MobileFuse reflects a broader industry trend toward leveraging first-party and location data as third-party cookies face deprecation, positioning the company as a forward-looking player in privacy-conscious targeting. His contributions at MobileFuse have supported the company's growth in the competitive mobile and CTV advertising space.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led technical development of MobileFuse's hyperlocal targeting platform
- Helped scale MobileFuse's programmatic and direct advertising capabilities across mobile and CTV