Colleen Fahey Rush
Chief Research Officer at Paramount Global
As CRO of one of the largest media companies, Fahey Rush shapes how the industry thinks about cross-platform measurement and CTV advertising research, making her a key figure in the AdTech measurement ecosystem.
Last updated Apr 24, 2026 by the ATDb Editorial Team
Colleen Fahey Rush serves as Chief Research Officer at Paramount Global, overseeing audience measurement, advertising research, and data strategy across the company's vast media portfolio. She is a prominent voice in the industry on topics of audience measurement evolution, CTV advertising effectiveness, and the future of TV currency. Her work bridges traditional TV measurement and emerging digital/streaming metrics, making her influential in the ongoing currency debate in video advertising.