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Colleen Fahey Rush

Thought Leader

Colleen Fahey Rush is one of the most prominent research executives in the television and media industry, having built her reputation over nearly three decades at Paramount (formerly Viacom). As Chief Research Officer at Paramount, she oversaw audience measurement, consumer insights, and research strategy across a vast portfolio of cable networks and streaming properties including MTV, Nickelodeon, Comedy Central, BET, and Paramount+. Her work was central to how Paramount understood and communicated the value of its audiences to advertisers and the broader marketplace. Fahey Rush was widely respected for her expertise in audience measurement methodologies, advertising effectiveness research, and the evolving landscape of media consumption. She was a consistent voice in industry conversations about the challenges of measuring fragmented audiences across linear TV, digital, and streaming platforms. After 29 years, she departed Paramount in 2025, leaving behind a legacy as one of the defining figures in television research leadership.

Based: New York, New York, United States

Last updated Oct 11, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
30 years

Bio

Colleen Fahey Rush is one of the most prominent research executives in the television and media industry, having built her reputation over nearly three decades at Paramount (formerly Viacom). As Chief Research Officer at Paramount, she oversaw audience measurement, consumer insights, and research strategy across a vast portfolio of cable networks and streaming properties including MTV, Nickelodeon, Comedy Central, BET, and Paramount+. Her work was central to how Paramount understood and communicated the value of its audiences to advertisers and the broader marketplace. Fahey Rush was widely respected for her expertise in audience measurement methodologies, advertising effectiveness research, and the evolving landscape of media consumption. She was a consistent voice in industry conversations about the challenges of measuring fragmented audiences across linear TV, digital, and streaming platforms. After 29 years, she departed Paramount in 2025, leaving behind a legacy as one of the defining figures in television research leadership.

Expertise & education

Expertise

Audience MeasurementConsumer InsightsTelevision ResearchCross-Platform MeasurementAdvertising EffectivenessStreaming AnalyticsMedia StrategyCable Television

Speaking topics

Audience Measurement and Cross-Platform ResearchThe Future of Television RatingsStreaming vs. Linear TV Audience InsightsAdvertising Effectiveness Research

Recognition

Notable achievements

  • Served as Chief Research Officer at Paramount for nearly 30 years, overseeing research across one of the largest media portfolios in the US
  • Led audience insights strategy spanning major brands including MTV, Nickelodeon, Comedy Central, BET, and Paramount+
  • Recognized as a leading industry voice on cross-platform and streaming audience measurement challenges