Skip to content
CP

Claire Peters

Operator

Claire Peters is a senior retail and commercial executive at Ahold Delhaize, where she has taken on a pivotal role in shaping the company's retail media ambitions globally. As one of the world's largest food retail conglomerates — operating banners including Stop & Shop, Giant, Food Lion, Albert Heijn, and bol.com — Ahold Delhaize's retail media network represents a significant force in the rapidly growing retail media sector. Peters has been instrumental in building out the infrastructure and commercial strategy to monetize the group's vast first-party shopper data across both digital and physical touchpoints.

Last updated Jun 24, 2026 by ATDb automated enrichment

Role
President, Retail Media Worldwide
Company
Ahold Delhaize
Based
Zaandam, Netherlands
Years in industry
10 years

Bio

Claire Peters is a senior retail and commercial executive at Ahold Delhaize, where she has taken on a pivotal role in shaping the company's retail media ambitions globally. As one of the world's largest food retail conglomerates — operating banners including Stop & Shop, Giant, Food Lion, Albert Heijn, and bol.com — Ahold Delhaize's retail media network represents a significant force in the rapidly growing retail media sector. Peters has been instrumental in building out the infrastructure and commercial strategy to monetize the group's vast first-party shopper data across both digital and physical touchpoints.

Career

  • Managing Director, Albert Heijn

    Ahold Delhaize · 2018-2022

  • Senior Commercial Roles

    Ahold Delhaize Group · 2014-2018

Expertise & education

Expertise

Retail Media NetworksFirst-Party Data MonetizationShopper MarketingOmnichannel AdvertisingGrocery Retail StrategyProgrammatic AdvertisingIn-Store MediaData-Driven Marketing

Speaking topics

Retail Media NetworksFirst-Party Data StrategyOmnichannel Shopper EngagementThe Future of Grocery Retail Advertising

Recognition

Notable achievements

  • Appointed President of Retail Media Worldwide at Ahold Delhaize, overseeing retail media strategy across the group's global banner network
  • Led commercial and operational strategy at Albert Heijn, the Netherlands' largest supermarket chain
  • Positioned Ahold Delhaize as a major player in the global retail media landscape competing with Amazon Ads and Walmart Connect