Claire McAlpine
Claire McAlpine serves as Director of Intelligence at Outvertising, the non-profit organisation dedicated to championing LGBTQ+ inclusion within the advertising and marketing industry. In this role she leads the research, data and insight function, producing evidence-based work that helps brands, agencies and media owners understand the business and social case for authentic LGBTQ+ representation in advertising. Outvertising operates at the intersection of advocacy and industry practice, working with major advertisers and agencies across the UK to embed inclusive thinking into creative and media strategy. McAlpine's intelligence remit positions her as a key voice translating research findings into actionable guidance for marketing professionals, contributing to reports and initiatives that measure and advance LGBTQ+ visibility in advertising. Her work reflects a broader movement within the advertising industry to treat diversity and inclusion not merely as a compliance exercise but as a strategic and commercial imperative, with Outvertising's research frequently cited by industry bodies and media trade press.
Last updated Oct 8, 2026 by ATDb automated enrichment
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Bio
Claire McAlpine serves as Director of Intelligence at Outvertising, the non-profit organisation dedicated to championing LGBTQ+ inclusion within the advertising and marketing industry. In this role she leads the research, data and insight function, producing evidence-based work that helps brands, agencies and media owners understand the business and social case for authentic LGBTQ+ representation in advertising. Outvertising operates at the intersection of advocacy and industry practice, working with major advertisers and agencies across the UK to embed inclusive thinking into creative and media strategy. McAlpine's intelligence remit positions her as a key voice translating research findings into actionable guidance for marketing professionals, contributing to reports and initiatives that measure and advance LGBTQ+ visibility in advertising. Her work reflects a broader movement within the advertising industry to treat diversity and inclusion not merely as a compliance exercise but as a strategic and commercial imperative, with Outvertising's research frequently cited by industry bodies and media trade press.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads intelligence and research output for Outvertising, the UK's foremost LGBTQ+ advertising advocacy organisation
- Contributes to industry reports and guidance used by major brands and agencies to improve LGBTQ+ representation in advertising