Christa Carone

Christa Carone is one of the most prominent operators at the intersection of traditional television and modern data-driven advertising, serving as President of Cadent, a leading advanced TV and data solutions platform. She is widely recognized for her work in helping brands and agencies move beyond demographic-based TV buying toward sophisticated, audience-first strategies that span linear, on-demand, and over-the-top environments. Her leadership at Cadent has positioned the company as a key infrastructure player in the evolving converged TV ecosystem. Before joining Cadent, Carone built an extensive career at Publicis Media, formerly Starcom MediaVest Group, where she spent over two decades in senior leadership. She served as President of Audience Platform and Chief Marketing Officer, roles in which she was instrumental in building out advanced audience targeting capabilities and data-driven marketing technology solutions for some of the world's largest advertisers. Her work at Publicis helped lay the groundwork for the industry's broader shift toward programmatic and data-informed media buying. Carone is a respected thought leader in the AdTech and media industry, frequently speaking at major industry conferences on topics including addressable TV, audience-based buying, and the transformation of the television advertising landscape. Her career reflects a consistent focus on bridging the gap between the scale of traditional TV and the precision of digital advertising.

• Bachelor's Degree, Communications

• Led Cadent's strategic growth as President, expanding its role as a key advanced TV and data solutions platform for brands and agencies
• As President of Audience Platform at Publicis Media, developed advanced audience targeting capabilities used by major global advertisers
• Spent over two decades at Publicis Media in senior leadership, helping shape the agency's data and technology strategy