Chris Le May

Chris Le May is a seasoned advertising technology executive known for his leadership in the connected TV and video advertising space. At Synamedia, a leading video software company spun out of Cisco, he has been instrumental in building and scaling the company's advertising business, helping broadcasters, operators, and streaming platforms unlock new revenue streams through advanced addressable advertising capabilities. Le May brings extensive experience across the intersection of broadcast, pay-TV, and digital advertising. His career has spanned roles at major media and technology companies where he developed deep expertise in programmatic advertising, data-driven TV, and the monetization of video content across linear and streaming environments. He has been a consistent voice in industry discussions around the evolution of TV advertising and the convergence of traditional broadcast with digital ad tech infrastructure. Throughout his career, Le May has been recognized as a knowledgeable operator who understands both the commercial and technical dimensions of modern advertising ecosystems. He has contributed to conversations around audience targeting, identity in the post-cookie era, and the operational challenges facing broadcasters as they transition to hybrid ad-supported models.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026