Chris Le May

Operator

Chris Le May is Director of Advanced Advertising at Synamedia.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role

Director of Advanced Advertising

Company

Synamedia

Based

London, United Kingdom

AI-drafted from public sources3 sources cited

Years in industry: 15 years

Expertise & education

Expertise

Addressable TV AdvertisingConnected TV (CTV)Programmatic AdvertisingVideo MonetizationStreaming Platform AdvertisingBroadcast TechnologyData-Driven AdvertisingPay-TV Ecosystems

Speaking topics

Addressable TV and the future of broadcast advertisingMonetization strategies for streaming and OTT platformsProgrammatic advertising in connected TV environments

Recognition

Notable achievements

Led advertising business development at Synamedia, helping position the company as a key enabler of addressable advertising for global broadcasters and operators
Contributed to the growth of Synamedia's advertising product portfolio following its spin-out from Cisco in 2018