Chris Kennedy
Chris Kennedy is a prominent figure in the UK's advanced TV and programmatic advertising landscape, known for his work at ITV in shaping how one of Britain's most-watched broadcasters monetises its digital and connected TV inventory. His role sits at the intersection of traditional broadcast and modern programmatic infrastructure, making him a key voice in the evolution of addressable TV advertising in the UK market. He has been instrumental in developing ITV's data and technology capabilities as the broadcaster navigates the shift toward streaming and BVOD (Broadcaster Video on Demand). Kennedy's career has been rooted in the publisher and broadcaster side of AdTech, giving him a distinct perspective on supply-side challenges including identity, audience data activation, and the transition from linear to digital-first monetisation. His work at ITV has involved navigating complex questions around privacy-compliant targeting, programmatic deal structures, and the integration of AdTech platforms to serve both direct and automated demand. As connected TV continues to grow as a major channel for advertisers, Kennedy has become a recognised operator in the UK AdTech community, contributing to industry conversations around CTV measurement, programmatic standards for broadcasters, and the future of premium video advertising. His influence is primarily as a practitioner shaping real-world implementation rather than a purely theoretical voice.
Last updated Aug 14, 2026 by ATDb automated enrichment
- Years in industry
- 12 years
Bio
Chris Kennedy is a prominent figure in the UK's advanced TV and programmatic advertising landscape, known for his work at ITV in shaping how one of Britain's most-watched broadcasters monetises its digital and connected TV inventory. His role sits at the intersection of traditional broadcast and modern programmatic infrastructure, making him a key voice in the evolution of addressable TV advertising in the UK market. He has been instrumental in developing ITV's data and technology capabilities as the broadcaster navigates the shift toward streaming and BVOD (Broadcaster Video on Demand). Kennedy's career has been rooted in the publisher and broadcaster side of AdTech, giving him a distinct perspective on supply-side challenges including identity, audience data activation, and the transition from linear to digital-first monetisation. His work at ITV has involved navigating complex questions around privacy-compliant targeting, programmatic deal structures, and the integration of AdTech platforms to serve both direct and automated demand. As connected TV continues to grow as a major channel for advertisers, Kennedy has become a recognised operator in the UK AdTech community, contributing to industry conversations around CTV measurement, programmatic standards for broadcasters, and the future of premium video advertising. His influence is primarily as a practitioner shaping real-world implementation rather than a purely theoretical voice.
Career
Programmatic & AdTech roles
Various UK media/publisher organisations · Prior to ITV
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led programmatic infrastructure development at ITV supporting BVOD and CTV inventory monetisation
- Contributed to ITV's transition toward data-driven, addressable advertising at scale