Cheryl Guerin

Cheryl Guerin is EVP and Chief Marketing Officer at Mastercard, where she oversees global marketing strategy, brand management, and consumer engagement for one of the world's most recognized financial services brands. She is widely credited with evolving the legendary 'Priceless' campaign into a multidimensional experiential platform — spanning music, sports, culinary, and entertainment — that connects Mastercard cardholders to curated experiences around the world. Guerin has been a key architect of Mastercard's brand transformation, helping shift the company's identity from a payment network to a purpose-driven, experience-first brand. Under her leadership, Mastercard has pursued bold creative moves including the introduction of a sonic brand identity and a symbol-only logo, both of which garnered significant industry attention and awards recognition. She has championed data-driven marketing alongside emotional brand storytelling, balancing performance marketing with long-term brand equity building. A career Mastercard marketer, Guerin has held senior marketing roles across the company over many years, rising through the ranks to her current position. She is a frequent voice on brand strategy, experiential marketing, and the evolving role of CMOs, and is regarded as one of the most influential marketing leaders in the financial services sector.

Last updated Oct 30, 2026 by ATDb automated enrichment