Skip to content
ATDbbeta
CE

Charlotte Emery

Operator

Charlotte Emery serves as Chief Marketing Officer at Entain plc, the FTSE 100 sports betting and gaming group that owns Ladbrokes, Coral, bwin, and other major brands. In this role she oversees marketing strategy across a complex multi-brand portfolio, with a strong emphasis on data-driven customer engagement, responsible gambling messaging, and performance marketing at scale. Her work sits at the intersection of brand building and precision digital advertising, making her a notable figure in how regulated industries navigate modern AdTech and audience targeting constraints. Emery has built her career in senior marketing leadership roles within consumer-facing businesses, developing deep expertise in CRM, digital media, and customer acquisition strategies. At Entain, she has been instrumental in evolving the group's approach to first-party data utilisation and personalisation, particularly as third-party cookie deprecation and tightening data privacy regulations have reshaped the digital advertising landscape for gambling operators. Her influence extends to how large regulated brands balance performance marketing efficiency with brand safety and compliance requirements — a challenge uniquely acute in the gambling sector. She is recognised for championing responsible marketing practices alongside commercial growth objectives.

Last updated Jul 30, 2026 by ATDb automated enrichment

Role
Chief Marketing Officer
Company
Entain
Based
London, United Kingdom
Years in industry
15 years

Bio

Charlotte Emery serves as Chief Marketing Officer at Entain plc, the FTSE 100 sports betting and gaming group that owns Ladbrokes, Coral, bwin, and other major brands. In this role she oversees marketing strategy across a complex multi-brand portfolio, with a strong emphasis on data-driven customer engagement, responsible gambling messaging, and performance marketing at scale. Her work sits at the intersection of brand building and precision digital advertising, making her a notable figure in how regulated industries navigate modern AdTech and audience targeting constraints. Emery has built her career in senior marketing leadership roles within consumer-facing businesses, developing deep expertise in CRM, digital media, and customer acquisition strategies. At Entain, she has been instrumental in evolving the group's approach to first-party data utilisation and personalisation, particularly as third-party cookie deprecation and tightening data privacy regulations have reshaped the digital advertising landscape for gambling operators. Her influence extends to how large regulated brands balance performance marketing efficiency with brand safety and compliance requirements — a challenge uniquely acute in the gambling sector. She is recognised for championing responsible marketing practices alongside commercial growth objectives.

Career

  • Senior Marketing Leadership Role

    Prior Organisation

Expertise & education

Expertise

First-Party Data StrategyCRM and Customer EngagementPerformance MarketingMulti-Brand MarketingProgrammatic AdvertisingRegulated Industry MarketingPersonalisation at ScaleResponsible Gambling Marketing

Speaking topics

Data-driven marketing in regulated industriesResponsible advertising and brand safetyFirst-party data and the cookieless futureMulti-brand marketing strategy

Recognition

Notable achievements

  • Led marketing strategy across Entain's portfolio of major gambling brands including Ladbrokes and Coral
  • Championed first-party data and privacy-compliant marketing approaches within a FTSE 100 regulated business