Charlie Cadbury

Charlie Cadbury is best known as a co-founder of Improve Digital, one of Europe's leading supply-side platforms built specifically to serve premium publishers. Under his leadership, Improve Digital became a cornerstone of the European programmatic ecosystem, offering publishers sophisticated tools for yield management, header bidding, and programmatic deal-making before being acquired by Azerion, a major European digital entertainment and media company. This exit cemented his reputation as one of the continent's most consequential AdTech entrepreneurs. Before co-founding Improve Digital, Cadbury served as Head of Yield at The Guardian, where he developed deep expertise in publisher-side revenue optimization and programmatic strategy at one of the UK's most prominent media brands. This hands-on experience with a premium publisher informed the publisher-first philosophy that would define Improve Digital's product approach and differentiate it in a market often skewed toward buy-side interests. Today, Cadbury serves as CEO and Co-Founder of Say It Now, continuing his focus on innovative publisher and advertiser solutions in a rapidly evolving digital advertising landscape. He is widely regarded as a thought leader on topics including SSP technology, header bidding, yield optimization, and the sustainability of premium publishing in the programmatic era, and is a regular presence at major AdTech industry events across Europe.

• Co-founded Improve Digital, one of Europe's leading SSPs serving premium publishers, which was acquired by Azerion
• Built and scaled publisher monetization infrastructure used by major European media brands
• Led yield strategy at The Guardian, one of the UK's most prominent digital publishers