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Charlene Polite Corley

Thought Leader

Charlene Polite Corley is one of the most prominent advocates for multicultural audience measurement and media equity in the advertising and media industry. At Nielsen, she leads efforts to ensure that diverse audiences — particularly Black, Hispanic, and other multicultural consumers — are accurately measured, represented, and understood by brands, agencies, and media companies. Her work directly shapes how the industry values and invests in multicultural media. Polite Corley is a frequent spokesperson and thought leader on topics including the economic power of Black consumers, the undervaluation of diverse audiences in media buying, and the systemic gaps in audience measurement. She has been instrumental in publishing Nielsen's annual reports on diverse audiences, including the widely cited 'Diverse Intelligence Series,' which provides data-driven insights on multicultural consumer behavior and media consumption. With a career spanning marketing, research, and media analytics, she has become a go-to expert for industry conferences and media outlets seeking authoritative perspectives on diversity, equity, and inclusion in advertising and media measurement.

Company: NielsenBased: Atlanta, Georgia, United States

Last updated Nov 5, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Charlene Polite Corley is one of the most prominent advocates for multicultural audience measurement and media equity in the advertising and media industry. At Nielsen, she leads efforts to ensure that diverse audiences — particularly Black, Hispanic, and other multicultural consumers — are accurately measured, represented, and understood by brands, agencies, and media companies. Her work directly shapes how the industry values and invests in multicultural media. Polite Corley is a frequent spokesperson and thought leader on topics including the economic power of Black consumers, the undervaluation of diverse audiences in media buying, and the systemic gaps in audience measurement. She has been instrumental in publishing Nielsen's annual reports on diverse audiences, including the widely cited 'Diverse Intelligence Series,' which provides data-driven insights on multicultural consumer behavior and media consumption. With a career spanning marketing, research, and media analytics, she has become a go-to expert for industry conferences and media outlets seeking authoritative perspectives on diversity, equity, and inclusion in advertising and media measurement.

Expertise & education

Expertise

Multicultural Audience MeasurementMedia EquityDiverse Consumer InsightsAudience ResearchMedia AnalyticsBrand Strategy for Multicultural MarketsDEI in AdvertisingTelevision Ratings & Measurement

Speaking topics

Multicultural Audience MeasurementMedia Equity and the Undervaluation of Diverse AudiencesBlack Consumer Economic PowerDEI in Media and AdvertisingData-Driven Multicultural Marketing

Recognition

Notable achievements

  • Led Nielsen's Diverse Intelligence Series, producing annual research reports on Black, Hispanic, and AAPI consumer media habits that are widely used by brands and agencies in media planning
  • Elevated Nielsen's role as a leading voice on multicultural media equity, frequently cited in trade press and mainstream media on the undervaluation of diverse audiences

Publications

  • Nielsen Diverse Intelligence Series reports (various years)