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Caroline Proto

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Caroline Proto is a seasoned advertising technology and media professional known for bridging brand-side marketing with sophisticated AdTech infrastructure. At EssilorLuxottica, the global leader in eyewear and vision care, she leads media and advertising technology initiatives, helping the company leverage programmatic, data-driven advertising, and retail media capabilities across its portfolio of iconic brands including Ray-Ban, Oakley, and LensCrafters. With over a decade of experience spanning agency, publisher, and advertiser sides of the industry, Caroline has developed deep expertise in programmatic advertising, audience data strategy, and the evolving identity landscape. Her career trajectory reflects a broader industry shift toward in-housing sophisticated AdTech capabilities within large consumer brands, and she has been a practitioner-voice in conversations around brand safety, measurement, and cookieless futures. Caroline is recognized within European AdTech circles for her pragmatic, operator-focused perspective on media investment and technology adoption. She has contributed to industry dialogue through speaking engagements and professional networks, representing the brand advertiser point of view in an ecosystem often dominated by platform and agency voices.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Head of Media & Advertising Technology
Company
EssilorLuxottica
Based
Paris, France
Years in industry
15 years

Bio

Caroline Proto is a seasoned advertising technology and media professional known for bridging brand-side marketing with sophisticated AdTech infrastructure. At EssilorLuxottica, the global leader in eyewear and vision care, she leads media and advertising technology initiatives, helping the company leverage programmatic, data-driven advertising, and retail media capabilities across its portfolio of iconic brands including Ray-Ban, Oakley, and LensCrafters. With over a decade of experience spanning agency, publisher, and advertiser sides of the industry, Caroline has developed deep expertise in programmatic advertising, audience data strategy, and the evolving identity landscape. Her career trajectory reflects a broader industry shift toward in-housing sophisticated AdTech capabilities within large consumer brands, and she has been a practitioner-voice in conversations around brand safety, measurement, and cookieless futures. Caroline is recognized within European AdTech circles for her pragmatic, operator-focused perspective on media investment and technology adoption. She has contributed to industry dialogue through speaking engagements and professional networks, representing the brand advertiser point of view in an ecosystem often dominated by platform and agency voices.

Career

  • Media & AdTech Manager

    EssilorLuxottica · prior role

  • Programmatic & Digital Media Role

    Agency or Media Organization · prior

Expertise & education

Expertise

Programmatic AdvertisingRetail MediaAudience Data StrategyIdentity ResolutionBrand SafetyAdTech Stack ManagementDigital Media PlanningCookieless Advertising

Speaking topics

Programmatic advertising from the brand advertiser perspectiveRetail media strategyIdentity and cookieless futuresAdTech in-housing for large consumer brands

Recognition

Notable achievements

  • Led AdTech and media strategy for EssilorLuxottica, one of the world's largest eyewear conglomerates with brands including Ray-Ban and Oakley
  • Championed in-housing of programmatic capabilities within a major global consumer brand