Caroline Parkes

Caroline Parkes is a senior advertising and brand experience leader currently serving as Chief Experience Officer at Wonderhood Studios, the London-based creative and content company founded by Tom Toumazis and Steve Macallister. In this role, she oversees how audiences connect with brands across creative, digital, and experiential touchpoints, helping clients navigate an increasingly fragmented media landscape. Her work sits at the intersection of creative strategy and modern advertising delivery, making her a notable figure in the UK advertising ecosystem. Parkes has built her career across agency and brand-side roles, developing deep expertise in integrated communications, audience engagement, and the evolving relationship between content and commerce. Her trajectory reflects the broader industry shift from traditional advertising toward experience-led, data-informed brand building. She has worked with a range of clients spanning consumer, media, and entertainment sectors. Within the UK advertising community, Parkes is recognized for her strategic thinking on how brands can create meaningful connections in a world of increasing consumer choice and ad avoidance. Her role at Wonderhood Studios places her at a creative agency that has positioned itself as a challenger to traditional holding company models, emphasizing editorial thinking and cultural relevance in brand communications.

Last updated Aug 25, 2026 by ATDb automated enrichment