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Carolina Berti

Operator

Carolina Berti serves as Chief Marketing Officer of Firehouse Subs, the Jacksonville-based quick-service restaurant chain known for its hearty subs and commitment to public safety through the Firehouse Subs Public Safety Foundation. In her role, she oversees brand strategy, advertising, digital marketing, and consumer engagement for the chain, which operates hundreds of locations across North America and is owned by Restaurant Brands International (RBI). Berti brings a background in brand management and marketing within the food and beverage industry, with experience navigating the competitive QSR landscape. Her work at Firehouse Subs involves managing media spend, creative campaigns, loyalty programs, and the brand's positioning relative to larger fast-casual competitors. Her appointment as CMO reflects Firehouse Subs' continued investment in marketing leadership following its acquisition by RBI, as the brand seeks to expand its footprint and strengthen consumer awareness at a national level.

Last updated Oct 2, 2026 by ATDb automated enrichment

Role
CMO
Company
Firehouse Subs
Based
Jacksonville, Florida, United States
Years in industry
15 years

Bio

Carolina Berti serves as Chief Marketing Officer of Firehouse Subs, the Jacksonville-based quick-service restaurant chain known for its hearty subs and commitment to public safety through the Firehouse Subs Public Safety Foundation. In her role, she oversees brand strategy, advertising, digital marketing, and consumer engagement for the chain, which operates hundreds of locations across North America and is owned by Restaurant Brands International (RBI). Berti brings a background in brand management and marketing within the food and beverage industry, with experience navigating the competitive QSR landscape. Her work at Firehouse Subs involves managing media spend, creative campaigns, loyalty programs, and the brand's positioning relative to larger fast-casual competitors. Her appointment as CMO reflects Firehouse Subs' continued investment in marketing leadership following its acquisition by RBI, as the brand seeks to expand its footprint and strengthen consumer awareness at a national level.

Expertise & education

Expertise

Brand StrategyQuick-Service Restaurant MarketingDigital MarketingConsumer Loyalty ProgramsAdvertising Campaign ManagementMedia PlanningFood & Beverage MarketingBrand Positioning

Speaking topics

QSR Brand MarketingConsumer Engagement in Fast Casual DiningLoyalty and Digital Marketing

Recognition

Notable achievements

  • Appointed CMO of Firehouse Subs following its acquisition by Restaurant Brands International
  • Leading national brand marketing strategy for a QSR chain with hundreds of North American locations